Brand storytelling in a digital world


In this session Matt Guarente, Managing Director at Bladonmore, will talk about:

  • Why, scientifically, stories work
  • Why we buy versions of the Hero's journey time after time
  • The role that language plays
  • The role that other sensory stimuli play
  • Why, in terms of neuroscience and chemistry, stories influence and persuade us 

Dominic Zammit, Strategy & Content Director at Industry Innovations, will cover:

  • Establishing your digital ecosystem
  • Embedding a content life cycle
  • Barriers to digital storytelling
  • Empowering your storytellers

Marketing fundamentals - marketing research

West Midlands

Hilary Gladwell from Nisus Consulting will be looking at the themes and highlights from the 2017 Legal Market Report, which includes benchmarking Top UK firms for client loyalty, service excellence, budget compliance, value for money and brand value.

She’ll be looking at the client experience takeaways from this year’s report and the questions BD teams should be asking as a result. 


The future of digital marketing

East Midlands

As the Managing Director of digital marketing agency Impression, Aaron Dicks has made it his mission to not only know about all the latest developments, but to translate them into tangible action points for marketing directors and managers to work into their own strategies.

Join Aaron for a fast-paced session that will ensure you know exactly what's coming - and where to put your focus - for digital marketing into 2018 and beyond.


407 reasons why marketers have forgotten how to be creative

South West

In this session, Anthony Mullinder, Creative Director of realityhouse, will unpick what makes an idea great, exploring the key principles you need to keep in mind when generating and taking your ideas to market.


Communication technology in professional services - You don’t get a second chance at a first impression


This session will explore…

  • Current client communication trends in the industry from Secret Shopper 17, an independent mystery shopper in the legal sector
  • Why it’s important to understand your clients' journeys from the point of initial inbound enquiry
  • How to measure your firm’s inbound enquiry handling performance
  • How to improve systems and processes to support a positive client journey