As well as investigating how these teams can work together, this session will consider some very practical applications including current awareness tools, thought leadership, expertise management and CRM and the latest trends.
It will also look at the types of skills and people you might need to gain best value from knowledge management – researchers, sector experts and information curators.
Our Benchmark tracks changes in marketing priorities and activities. This year we specifically focus on:
We hope you can join us for an unmissable session. Book early as last year's event was sold out! A summary of the 2016 Benchmark findings can be found here.
In this practical session, Claire Trévien will share five key ways in which you can maximise the reach of your content, through the distribution or transformation of your original piece.
At the end of the session Connor Kinnear will also be giving an Introduction to Passle demonstration for those who are interested. This will be a look at how professional services firms as well as PM Forum are using Passle to create regular, timely, expert-led insights.
Whether you are already using social media as part of your marketing activity or thinking of doing so, this session seeks to answer a number of questions to help your organisation make the most of social media use.
Questions such as: