Thursday 16 June 2016

As a pricing expert, and ex-managing partner, Nigel Haddon is well placed to help marketers gain confidence in their knowledge of the pricing discipline. He looked at: 

  • The pressure to discount
  • What clients really want
  • Pricing challenges: Governance, Analytics, Execution
  • The pricing menu
  • Is it worth the effort?
  • And how can this be put into practice?