Sustainability

The May 2008 PM Forum Snapshot covered sustainability as we were eager to find out how a global group of marketing directors, managing partners, and members of the marketing team saw their firm contributing in this increasingly important area.

Sustainability

Sustainability is partly about what firms are doing to 'save the planet', but as much about internal attitudes. We therefore asked all respondents how they would describe their leaders and their partners' overall attitudes to sustainability, and members of the marketing team how they would describe their peer group's attitude.

Download the full results summary