The East Midlands regional events take place in Nottingham city centre at various venues. Membership to the PM Forum is corporate so attendance at all core events is free to all staff of member firms. Sign up here! If you are interested in hosting an event please contact your Regional Director Kate Hennig.

We attract a diverse audience covering marketers in a professional services firm including accountancy, law, property and management consultants. We also welcome partners and senior fee-earners with a marketing remit and agencies/suppliers to the sector.

Educational events with networking opportunities are planned for each year and topics are taken from the annual member research and current trends.

Jonathan English, Managing Director of Skeleton Productions ran a session on ‘Video: The missing part of your marketing strategy’ in January 2017, using several real life case studies.  Read the full report here. Skeleton Productions have also produced a great video from this session of PM Forum members in the East Midlands sharing their thoughts and experience on how they have benefited from being a PM Forum member. Watch it on YouTube

Details of future events:

Wednesday 21 Mar 2018

Building client personas

In this session Sam Turner, Head of Digital at ClientsFirst, will discuss building client personas – fictional representations of your clients and prospects – which help you to test your entire marketing mix. We will cover:

  • What a good client persona should include
  • Common problems we see with personas
  • How you can practically use them within your business
  • Automating personas with technology

 Previous events and reports

If you would like to receive regular invites to events, please email us.