The Scotland regional events take place in Edinburgh and Glasgow city centres at various venues. Membership to the PM Forum is corporate so attendance at all core events is free to all staff of member firms. Sign up here! If you are interested in hosting an event please contact Helena Sundarajoo.

We attract a diverse audience covering marketers in a professional services firm including accountancy, law, property and management consultants. We also welcome partners and senior fee-earners with a marketing remit and agencies/suppliers to the sector.

Educational events with networking opportunities are planned for each year and topics are taken from the annual member research and current trends.

Details of future events:

Tuesday 25 Jul 2017

Navigating the merger maze: lessons from the front

Topics that will be covered during this session include:

  • Recommended communication with internal and external audiences
  • How to manage brand communication
  • Tips for integration
  • How to proactively retain employee trust
  • How cultures can come together for a merger of equals
  • Brand strategy and integration to deliver a consistent client experience
  • Managing general brand promotion in the public sphere during this potentially tricky time

This session is aimed at anyone working in marketing teams that may experience a union of cultures, departments or firms in the future. We will seek to address common issues in devising an integrated strategy to consider the intangible factors in the merger.

Previous events and reports

If you would like to receive regular invites to events, please email us.