The Yorkshire regional events take place in Leeds city centre at various venues. Membership to the PM Forum is corporate so attendance at all core events is free to all staff of member firms. Sign up here! If you are interested in hosting an event please contact Helena Sundarajoo.

We attract a diverse audience covering marketers in a professional services firm including accountancy, law, property and management consultants. We also welcome partners and senior fee-earners with a marketing remit and agencies/suppliers to the sector.

Educational events with networking opportunities are planned for each year and topics are taken from the annual member research and current trends.

Details of future events:

Thursday 30 Nov 2017

Building client personas

In this session Sam Turner, Head of Digital at ClientsFirst, will discuss building client personas – fictional representations of your clients and prospects – which help you to test your entire marketing mix. We will cover:

  • What a good client persona should include
  • Common problems we see with personas
  • How you can practically use them within your business
  • Automating personas with technology

Previous events and reports

If you would like to receive regular invites to events, please email us.