Articles from the current issue:

Case study Member only

When it comes to innovation, Sean Graham asks: why is the professional services sector standing still?

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Conference report

The more things change, the more they stay the same. Kim Tasso reports on this year’s PM Forum conference.

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Nov
2018
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Social media is often seen as something that bears no immediate fruit for professional services firms. Bram Vanoirbeek discusses why LinkedIn has a direct impact on your business, regardless of your views on social media.

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Insight Member only

In an extract from his recent book, Richard Shotton discusses how flaws make a brand more appealing.

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Leader

Remember the days when every law and accountancy firm’s materials told you of how ‘dynamic’ and ‘responsive’ they were?

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Marketing basics Member only

In their latest book, Malcolm McDonald and Grant Oliver discuss how to develop and quantify value propositions. In this extract they look at key accounts.

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Network Member only

Employers across the marketing sector are continuing to face skills shortages, making the task of attracting and retaining top talent more important than ever.

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Practice profile

UK-based law firm Anthony Collins Solicitors is regarded as a national practice even though it operates from one office. Tracey Davenport, Head of Marketing and Busi-ness Development, and Kate Granger, Marketing Communications Manager, tell Neasa MacErlean how they defy the basic rules of numbers.

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Research report Member only

Caitlyn Foster reveals the latest trends in content created by US law and accountancy firms.

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Review Member only

Review of Caspar Craven's new book.

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Technology Member only

The biggest video mistake a marketer can make? Video for the sake of it. Niamh Guckian suggests a video strategy that works.

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Viewpoint Member only

In professional services, partners are often seen as holding the power, but John Moss and Chris Smith believe that we all hold more than we think, we just need to use the right approaches to negotiate effectively.

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lcarus reboot Member only

Keeping the firm happy and healthy can be a stressful business, as Icarus discovers.

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