Articles from the current issue:

Case study Member only

Su Akgun explains how, at Osborne Clarke, diversity and wellbeing are all about engagement and participation.

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Mar
2017
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Gareth Chadwick defines ‘tone of voice’, explains it’s importance and descibes the business benefits it brings.

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Insight Member only

Chris Blackburn has spotted a recent change in bidding and shares his observations and suggestions for the future.

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Leader

Law firm marketing reached a tipping point last December, when Pew Internet research reported that 82% of adults read online customer ratings or reviews.

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Management focus Member only

Laurence Evans offers advice to help identify and manage reputation risks.

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Marketing basics Member only

Stephen Butler discusses how a firm can derive value through standing out.

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Marketing basics Member only

Video is no longer just for TV studios. All sorts of businesses are using it very successfully. So what can you, as a business person, do to come across well on screen? Roly Grimshaw has some advice.

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Network Member only

The eventual outcomes from the vote to leave the EU will be hugely significant for professional services firms

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Opinion Member only

David Gilroy looks at marketing automation in the professions – or should it be marketing systematisation?

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Practice profile

After focusing primarily on healthcare for 30 years, the UK law firm Capsticks is diversifying into related fields. Alison Morley, the managing partner, and Vicky MacDonald Hill, director of marketing and business development, look ahead with Neasa MacErlean.

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Research report

424 marketers based worldwide participated in this year’s PM Forum salary survey. A key finding is that UK marketing salaries fell by 2.2%.

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Viewpoint Member only

What are the strategic discussions marketing leaders should be having with their management to maximise the chances of a creating a successful consultancy division? Shourik Chatterjee has some suggestions.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: when it comes to tenders, how should firms measure success?

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